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Microsoft adCenter: No Cost Per Conversion Data
Is there a particular reason why the Microsoft adCenter doesn’t provide a cost per conversion column for its advertisers? Microsoft adCenter Cost Per Conversion The Microsoft adCenter dashboard...
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adCenter Dynamic Keyword Insertion
Paid search ads with the search term in the ad have been proven to receive higher click through rates (CTR) over search engine ads without the searched for term embedded in them. From the Microsoft...
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Google Click Through Rates (CTR)
The following graphic from Accuracast shows click through rates for paid positions 1 through 10. Google Click Through Rates CTR drops significantly from the first to third ad positions while click...
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